Catch every lead. Track every application. Grow your agency.
Edudex pulls leads straight from your Meta ads and WhatsApp into one place — then tracks each student across every university, offer and condition. Built for how study-abroad agencies actually work, not another empty CRM.
Free during early access.
Aisha Khan
United Kingdom · Fall 2026 intake · Counsellor: Sara R.
2 applications · 2 offers
University of Manchester
MSc Data Science
University of Leeds
MSc Computer Science
Illustrative preview. Edudex is in active development.
Everything your desk does, in one place
Leads arrive on their own
Connect your Meta lead ads and WhatsApp, and new leads land in Edudex automatically — assigned to the right counsellor and deduplicated by phone. Walk-ins, calls and referrals take five seconds to add by hand.
One student, every application
A student applies to many universities, each with its own offers and conditions. Edudex keeps the whole case on one screen — applications, offers and condition checklists — so nothing slips.
See what's actually working
Role-based scoreboards show each counsellor, each branch and the whole agency at a glance — so you know where enrolments come from and can coach the rest of the team.
Capture leads from every source you run
Meta and Instagram ads, WhatsApp, your website, Google, TikTok and more — every enquiry lands in one pipeline, captured and assigned automatically.
Reply before your competitor picks up the phone
Students message several agencies at once, and the first to reply usually wins. Every lead has one-tap Call, SMS and WhatsApp buttons — and WhatsApp opens with your message already written, so your team replies in seconds.
Notified on every new lead
The right counsellor knows the moment a lead is assigned, so no enquiry sits waiting in a queue.
Call, SMS or WhatsApp in one tap
Every lead has quick contact buttons, so a counsellor can reach out the way the student prefers, straight from the lead's record.
WhatsApp opens ready to send
Tap WhatsApp and it opens a chat with the lead's number and your campaign message pre-filled with their first name — you just review and hit send.
Every lead you lose is an enrolment you never make. Edudex keeps the pipeline filling itself — so your team spends its time on students, not spreadsheets.
Frequently asked questions
What is Edudex?
Edudex is lead-capture and application-tracking software built specifically for study-abroad and education agencies. It pulls new leads in from your Meta ads and WhatsApp, notifies the right counsellor, and tracks each student across every university, offer and condition in one place.
Which lead sources can Edudex capture from?
Meta lead ads (Facebook and Instagram Instant Forms), WhatsApp contact-forwards, plus manual quick-add for walk-ins and calls, and CSV import to bring your existing pipeline. Automated Meta and WhatsApp capture are available on paid plans.
How is Edudex different from a generic CRM like HubSpot or Zoho?
General CRMs are built for every industry, so they model a student as a single deal and rely on manual data entry that busy counsellors never do. Edudex is built only for study-abroad agencies: it captures leads automatically and tracks one student across many applications and offers out of the box, so your team actually uses it.
How is Edudex different from a WhatsApp tool like Privyr?
Instant-response tools are good at getting a new lead to your phone and helping you reply on WhatsApp. Edudex does that too — assign, notify, and reply with first-name templates — but then keeps tracking that student across their university applications, offers and conditions, which a general response tool leaves to your spreadsheet.
How does the WhatsApp reply feature work?
Every lead has one-tap Call, SMS and WhatsApp buttons. Tapping WhatsApp opens a chat with the lead's number and your campaign message pre-filled with their first name — the counsellor reviews it and hits send from their own WhatsApp. There is no complex setup or API: it works with the WhatsApp your team already uses.
Why is this better than a spreadsheet?
A spreadsheet does not capture leads, remind anyone to follow up, or show one student's many applications and offers without becoming unreadable. Edudex captures leads for you and keeps each student's whole case on one screen.
Can I add my own custom fields?
Yes. Paid plans include unlimited custom fields, so you can track anything specific to your agency — intake, agent code, source campaign and more. Custom fields are a paid feature and are not included in the Free plan or the free trial.
Is my agency's data private from other agencies?
Yes. Each agency's data is separated at the database level, and a counsellor only sees the leads they own. Your leads and students are never visible to another agency on the platform.
Can I import my existing pipeline?
Yes. You can import your current leads and students from a spreadsheet with column mapping, and export your data at any time. Your records stay yours.
Stop losing leads. Start today.
Set up your agency in minutes and capture your first lead the same day. Free while we're in early access.